At M. Blais' recent Discoverability Summit in Toronto (May 11, 2016) Minister Joly urged the industry to "think outside the box".

That's the goal of the Niagara Integrated Film Festival's (NIFF) Industry Day in Partnership with The Walrus Foundation, taking place on Friday June 17. Bringing together filmmakers, television producers, film and media students, cinephiles and other creative folk to talk shop will stimulate discussions among people on the creative and business side of the industry.

With the theme "Striding Forward - Structuring the New Road Map," Industry Day offers a series of discussions aimed at the outside-the-box thinkers who know the value of creativity and clever business tactics. Attendees can expect to engage day-long with speakers in a way that will advance and change their careers and engage in discussions to create a new model for success for those involved in the creation and production of Canadian content.

Industry Day's keynote speaker is Mark Shekter, an internationally credited and award-winning writer/producer and CEO and co-founder of Think8 Systems, a Montreal-based leader in Strategic Business Design. Mr. Shekter will talk about his ideas for developing a new model for the Canadian media industry.

His talk will be followed by an important panel discussion by industry leaders on the Business of Culture - Re-framing a New Partnership. Panelists will include David Cormican, Executive Vice-President of Business Development and Production at Don Carmody Productions, CMPA President and CEO, Reynolds Mastin, CBC's Lisa Clarkson, Executive Director of Business and Rights and Tim Smy, Theatrical Sales Director at VVS Films. Nathalie Clermont, Director of Programs at the CMF will be introducing this dynamic session.

"NIFF's Industry Day will bring together leaders who will present a variety of perspectives on the important topics facing those working in the film and television industry today," said NIFF founder Bill Marshall, who launched the festival three years ago to make Niagara's unique wine region the backdrop for screenings of great movies from around the world for Niagara's local movie buffs and to show off the world-class wine industry to out-of-towners. Mr. Marshall's vision is to provide Niagara filmmakers a venue to showcase their work, as well as grow and develop their amazing creative talent into a strong local production industry and encourage outsiders to use Niagara locations not only for their beauty but also for the advantageous tax-credits.

In addition, there will be a panel highlighting opportunities in this burgeoning region. April Mullen, St Catharines Filmmaker, Adrian Thiessen, President of FourGrounds Media, Steve Boese, Manager, of The Generator at One, Michael Meredith, Senior Relationship Manager at RBC lead this revealing discussion which is moderated by local media producer, Patrick Gagliardi.

Industry Day events will take place at The Stone Mill Inn, 271 Merritt St, St. Catharines, Ontario from 9:30 a.m. to 6:00 p.m and culminate in a networking reception that concludes the day. Those who are interested in taking part in a specific seminar can purchase tickets by visiting Space is limited so please enroll early.

This intensive series of ground-breaking discussions is made possible by the generosity of the Ontario Media Development Corporation (OMDC) Presenter of Industry Day, and RBC Foundation, RBC Royal Bank and the Niagara Region. We look forward to sharing more details of the event in the coming weeks.

Niagara Integrated Film Festival Industry Day

Who:   Niagara Integrated Film Festival (NIFF) 
What: Industry Day
When:  Friday, June 17, 9 a.m. to 6:00 p.m.
Where:  The Stone Mill Inn, 271 Merritt St., St. Catharines, Ontario
Why: An exchange of ideas among the Canadian Media community including industry leaders, seasoned professionals, aspiring TV & filmmakers, business people and creative individuals.


Media Contact & Interview Request: 

Chris Dabrowski
High Impact PR
Toll Free: 1-888-863-7912

Signature Sponsors

RBC, Royal Bank of Canada ralota technologies


Industry Day Partners & Sponsors

OMDC, Ontario Media Development Corporationwalrus


Programming Partners & Sponsors

FIFBInternational Shorts
HKETO, Hong Kong Economic and Trade OfficeHong Kong Programme
olgCanadian  Programme
imaginenativeThe Embargo Project
ICFFSpotlight Italy



City of St. CatharinesDaysInnNiagara RegionPerformance BMWWilsondale Assets ManagementWFW


Official Snacks of NIFF 2016




Go to top