Third Annual NIFF Promises to be Biggest and Best Yet!


Ready. Set. Action. Organizers of The Niagara Integrated Film Festival (NIFF) are gearing up for the third annual event this June that is set to take place from June 10 to June 19 at multiple venues across the Niagara Region. The Festival will feature brand new locations, an added weekend of screenings and extended programming.

“We’re really excited about this year’s Festival and promise that it will be the biggest and best yet,” said Robert Lalonde, Festival Manager. “This year we have secured movie premieres to screen at locations across the Niagara Region, including the FirstOntario Performing Arts Centre in St. Catharines, Seneca Queen Theatre in Niagara Falls and and Trius Winery in Niagara-on-the-Lake.” “Our goal for 2016 is to be a dynamic and exciting event,” he added.

The Festival will open on June 10 with the Canadian Premiere of Meera Menon’s femaleled Wall Street drama Equity, which premiered In Competition at this year’s Sundance Film Festival to great acclaim. It stars Anna Gunn, James Purefoy, and Sarah Megan Thomas. This year’s Gala lineup will also feature the Canadian premieres of Jean-François Richet’s French comedy One Wild Moment, starring Vincent Cassel, Paula Ortiz’s double Goya-award-winning La Novia, adapted from Lorca’s ‘Blood Wedding’, and the Niagara premiere of Werner Herzog’s Lo and Behold, Reveries of the Connected World, fresh from its Canadian premiere at Hot Docs.

“We’re thrilled to announce that we will present the Canadian premieres of two outstanding films from Hong Kong this year in a new Hong Kong Gala programme, sponsored by Hong Kong Economic & Trade Office (HKETO). The first of these will be the Sammo Hung-directed, Andy Lau-produced, The Bodyguard, a film that marks the director’s return to filmmaking after an absence of nearly 20 years,” added Lalonde.

The Festival will also present the Canadian premiere of action crime thriller Trivisa, which was screened for the first time last month as the opening film for the 40th Hong Kong International Film Festival.

Other categories that will be showcased throughout the two weekend Film Festival include 'Spotlight Italy’- proudly presented by the Italian Contemporary Film Festival (ICFF) and NIFF; Discovery Section; Documentary Section and a Canada Section, which will present the East Coast premiere of Red Bull-produced action documentary Chasing Niagara, directed by Rush Sturges, which took home a Best Film award at the Banff Mountain Film Festival. Other Canadian premieres include Christina Lind’s Fireworkers, a screening of the Hamilton-filmed independent comedy The Bad Mother, directed by David James Fernandes and Sarah Kapoor.

“We’re also delighted to be able to showcase the best of local talent in our Niagara Rises programme, which this year will present four feature films either made locally or by filmmakers from the Niagara Region, which include hometown premieres for April Mullen’s Niagara-filmed horror Farhope Tower and for St. Catharines filmmaker Jay Cheel’s How to Build a Time Machine,” added Lalonde.

This section will also present the Ontario cinema premiere of Okpik’s Dream, directed by another St Catharines-born filmmaker, Laura Rietveld, and the world premiere of Sam C. Avery’s Minor, filmed in Niagara Falls. Local filmmakers will also be showcased in a Niagara Rises short film programme. An International short film programme will also be presented, made possible by the gracious support of the Festival International du Film de Bruxelles (FIFB) who cooperated with NIFF in the selection of shorts from the 38th Annual Clermont-Ferrand Short Film Festival.

For 2016, NIFF is excited to announce that once again it will be offering a truly groundbreaking series of discussions for Industry Day, which was made possible through the generosity of Ontario Media Development Corporation (OMDC). Under the banner of Striding Forward - Structuring the new Road Map, Industry Day with Walrus Talks will take place on Friday, June 17, 2016. Stay tuned for announcements about this exciting opportunity to get close and personal with our line-up of internationally-respected members of film, television and digital media industry.

On May 13, NIFF will host the Canadian premiere of the Tribeca Audience Award winner King Jack, at an exclusive, invite-only screening, to be followed by a Q&A with the film’s director, Felix Thompson.

Founder Bill Marshall commented, "It’s so wonderful to welcome back our founding sponsors RBC Royal Bank of Canada and Ralota for our third year of NIFF. It’s great to see HKETO back again and welcome ICFF with our Spotlight on Italy series. Our programmers have scoured the globe to bring us some amazing films and I for one cannot wait to watch some of the movies we have chosen from around the world on our own home turf in Niagara."

NIFF 2016 would like to extend its heartfelt gratitude to all the sponsors and partners who have lent their support to make this year's festival possible (in alphabetical order): Bell Media, CHIN Radio, Cineplex Media, City of St. Catharines, Cogeco TV. Deloitte LLP, Destination Niagara Falls. FirstOntario Performing Arts Centre, Fourgrounds Media Inc., Handmade Market, High Impact Public Relations, Hong Kong Economic Trade Office (HKETO), Italian Contemporary Film Festival (ICFF), Johnny Rocco’s, Meridian Reservations Systemsm Niagara Falls Tourism (NFT), Niagara Jazz Festival, Niagara Region, OMNI TV, Ontario Media Development Corporation (OMDC), Pandor
Productions, Peller Estates Winery, Performance BMW, Post Media, Ralota Technologies, RBC Royal Bank, Rev Publishing, Seneca Queen Theatre, Royal Bank of Canada, Snap’d Niagara Falls, The Chamber of Commerce Niagara Falls, Trius Winery, Wilsondale Assets Management. Inc.

Media Contact & Interview Request: 

Chris Dabrowski
High Impact PR
Toll Free: 1-888-863-7912

Signature Sponsors

RBC, Royal Bank of Canada ralota technologies


Industry Day Partners & Sponsors

OMDC, Ontario Media Development Corporationwalrus


Programming Partners & Sponsors

FIFBInternational Shorts
HKETO, Hong Kong Economic and Trade OfficeHong Kong Programme
olgCanadian  Programme
imaginenativeThe Embargo Project
ICFFSpotlight Italy



City of St. CatharinesDaysInnNiagara RegionPerformance BMWWilsondale Assets ManagementWFW


Official Snacks of NIFF 2016




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